Host Your Own Podcast with Our Help
Gain Immediate Trust as an Industry Expert
Would you like to start your own podcast but don’t know how? Don’t have the time to face the learning curve? Not interested in spending money on expensive equipment?
No problem. When you podcast with Pat, we do the heavy lifting, and you reap the rewards. We have the solution to help you increase your market share by incorporating audio content into your marketing plan. Podcasting lets you connect with current and prospective customers and clients as you gently become a part of their busy lives. Record yourself and send us the raw audio file, and we will clean it up, add the intro/outro/music, and post it to all of the podcasting platforms for you.
Do I need lots of equipment?
No – these days, many podcasters record via their phone. Record in a quiet place, save the file, and send it to us for editing and production. If you want to interview guests, use Zoom, record the interview, and send us the raw file: no fancy equipment or learning curve.
Here are some of the podcasts we produce
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How do people listen? It’s easy. They can:
- click on your podcast from your website and listen immediately
- download your podcast manually and listen later
- subscribe to your podcast and download it automatically to listen later
Here’s why podcasts are an exciting medium for your business:
- Podcasts are inexpensive to start
When you podcast with Pat, you do not need to invest in equipment. Our podcast service lets you record on your computer or phone and send us the raw audio file you taped.
- Podcasts with Pat do not require much of a time commitment
Consistent content is one of the hallmarks of a successful podcast – weekly, bi-weekly, or monthly. While podcast episode lengths can vary, keeping them consistent increases the likelihood that listeners can consume full episodes without interruption.
- Podcasts position you as an industry expert
What kinds of industries use podcasts? A quick look at podcast sites shows everything from sewing to wine to economics. And don’t worry about your expertise being too niche; niche podcasts can work well because you have less noise to filter through.
Podcasting is cutting-edge; perhaps only some of your competitors are wise enough to use this smart marketing strategy. By being a front-runner, you immediately gain recognition as an expert in your field. Podcasts inspire loyalty and give your listeners the time to settle in and engage more deeply with your words. And here’s an important point that sets you apart from competitors’ traditional radio and print ads: podcasts are not commercials or advertisements. Your podcast exists to share value with both potential and current clients and does not focus on selling. Somehow, when you give, you receive.
- Podcasts are perfect for storytelling
As a small business, your stories help attract people, engage them, and persuade them to choose your business over the competition. As an audio-based platform, podcasts allow you to harness more communication power than the written word alone. Your listeners hear your stories straight from the source rather than reading the words and interpreting them on their own. This helps you convey tone, timing, humor, and excitement in a way that even the most talented writers struggle to get across on a page.
- Podcasts are incredibly convenient to consume
Beyond blog posts or videos, which demand a person’s full attention, podcasts give listeners the gift of multitasking. That’s why most podcast listeners listen to podcasts through smartphones, tablets, or other mobile devices. Listeners can listen while getting ready in the morning, driving to work, or cooking dinner, making them easy to incorporate into daily routines.
- Multiple Ways to Re-Purpose
You can use each episode in multiple ways, for as long as you like.
~ As an educational tool, you can assign a podcast as ‘homework’ before a coaching or counseling session.
~ Use the podcast as a refresher after a coaching or counseling session or meeting with a client.
~ Develop ‘fly-on-the-wall’ audio documentaries showing prospective and current customers and clients what you do behind the scenes, introduce them to your team and your process, and create opportunities to showcase and excite listeners with unknown features of new products or services. This soft introduction allows you to follow up and promote quickly after a listen.
~ Entice prospective clients or cold leads by sharing a relevant podcast with them before meeting.
Your podcasts can be downloaded and shared for years to come, serving as a long-term marketing technique with no additional work on your part.
- Potential to Monetize Your Podcast
Because your podcast is available on demand, day or night, and coupled with the massive rise in mobile usage (according to Edison, 71 percent of Americans use a mobile device to listen to podcasts), this represents podcasting’s most crucial path to attracting potential advertisers. Once you have established a base of helpful content, you can reach out to local businesses, friends, or clients in your area who may find it beneficial to pay you in exchange for a short ad or mention on your podcast.
- Having your own podcast is just plain fun
You’ll shine like a pro to edit and produce your podcast with Pat.
So – Are You Ready to Get Started?
If you feel excited after reading this page, you already know the answer. It’s time to start developing your podcast!
Here’s how simple it is.
FREE Consultation between you and Pat
- Define the scope, purpose, and focus of your podcast
- Decide upon the frequency and length of the podcast
- Outline a range of potential topics
- Determine the format of the podcast
- Create a title for your podcast
- Do a test sound check
- Pricing is based upon free consultation decisions, but generally $50 per 30-minute episode
Pat does the Initial Setup
- Selects and shares potential royalty-free and copyright-free music choices with you
- Creates a professionally produced intro and outro – with your input or approval
- Studies your website, blog, and social media accounts to gain a strong understanding of you and your work
Podcast creation is done by Pat
- Helps you define topics for each segment
- Edits the audio to create a smooth, easy-to-enjoy segment (removes ums, coughs, long pauses, etc.)
- Creates an MP3 audio file to share with you
- Posts your episode on this site – Speak Up Talk Radio Network – valued at $650 per year
- Posts your podcast to all Internet podcasting sites such as iHeart, Spotify, Apple, Google, and many more
- Offers suggestions to help you maximize exposure and gain potential paying sponsors
Rates:
Because several variables are involved, please contact Pat Rullo for a FREE consultation and pricing. Typically, a 30-minute show costs $50 per episode.