James Atkinson (known to his readers and friends as “Jim”) is a fitness coach turned fitness author. James is from the UK and has helped thousands of people change their lives through his fitness books. He has been in the fitness game for well over twenty years achieving some impressive fitness goals, from fat loss and general fitness to long distance running and endurance training, all the way to bodybuilding competition.James has also served a number of years in the British army as an airborne soldier in the unit 9 parachute squadron Royal engineers .

He has written six fitness books that have achieved best seller status on Amazon and he loves to help the beginner to fitness take those all important steps in the right direction. James is noted to say – “I’d love to be with you at the start of your fitness journey, be by your side when you cross the finish line and be the first to congratulate you on your achievements”

He also makes a point of writing and advising from his personal experience with no gimmicks or fads, it’s all honest and real advice that works!



21 Things You Should Know About This Author

What book have you gifted the most? Why?

I have actually gifted myHome Workout For Beginnersbook the most. This was one of the first books that I had written and enthusiastically tried to get as many eyeballs on it as possible.

What is the one productivity tool you use every day? Why?

I don’t really have a “Tool” but I do make sure of a few things before I sit down for a writing session –

Unplug the phone

Fill my laptop screen with my document, the last thing I need is my sales dashboard, ebay or social media distracting me. I also close down my email.

Probably most importantly, I make sure that my dog, “Lebowski” is happy and suitably tired. An energetic Jack Russel is not the best for focus or productivity.

What word do you misspell most often?

There are so many words that I misspell. I know for a fact that if there was no such thing as spellcheck, I would not be in this game. Some that spring to mind though are – Recipe, believe, circuit…… Surprisingly, I got them all first time when writing this! J

What three things do you do to be a successful writer?

#1 – I am passionate about my subject and I would like to think that this shines through in my work.

#2 – Breaking things into manageable tasks is a must for me. Once the starting blocks are down, more efficient work can be done

#3 – From a nonfiction writer’s perspective, I make sure that everything I publish offers great value. If the reader is happy, than I am happy.

What are the titles of the last two books you have read?

I am a huge fan of the publications of “Black library” and specifically the “Horus Heresy story”. The last book that I read was in this epic series and it was “Prospero burns”

What is your favorite word?

I use this a lot in my videos, but it rarely makes the final edit: #$@&%*! Luckily, there have been no slips with this word on live appearances to date.

What do you use more often – a dictionary or a thesaurus?

I would say about 50/50 – Check the thesaurus, find an interesting word, head over to google to see if the meaning matches….. I would say that my vocabulary has developed in an exceptionally immense manner by utilizing this method….. Yep, that’s an example of it in real time J

What would you name the autobiography of your life?

James Atkinson – The guy who never gave up

What is your ‘go to’ munchie or drink while writing?

As I am a fitness author, I tried green tea at one point, but this is severely lacking when compared to coffee prepared in the fashion of Winston Wolf. Yeah I know – you don’t get more cliché than a crutch made of coffee for the writer but there it is. And on that note, I’m off to fill my coffee mug.

Is a picture worth a thousand words? Elaborate.

Nothing like a nice fresh coffee! Ok, pictures…. Yes! If you ask a bunch of people to describe the same picture, you will get a thousand words, and you will get a good array of perspectives.

What animal are you most similar to and why?

I would love to say a wolf or a lion, but the reality is that I am friendly, loyal, happy with the simple things and easily amused, so the reality is that I’m most like a dog.

How would your best friend describe you?

It depends who he is talking to at the time. In most cases he would probably try and avoid the question or derail the conversation.

What keeps you up at night? (and don’t say howling dogs)

My dog, he thinks we are guests in his bed, so a quick paw to the face is not an uncommon thing if he wants to spend some time sleeping on the pillow area.

What is one thing you will never do again?

Eat Marmite! I believe this is just an English thing but I think it should be banned.

If we came to your house for dinner, what would you prepare?

I’d fire up the pizza oven and make homemade calzones…. And of course this would be a cheat night.  

What is the best compliment you have received – or would like to receive?

Someone actually said this to me once – “You sound like Stallone”. On reflection, I’m not sure if this was a compliment?  

What question do you hate to answer?

What do you do for a living?

Crowds, small groups or ‘go away’?

Crowds of friendly people/ personal friends with beer or small groups for dinner.

What would you sing at Karaoke night?

“Piano man” in the style of Tony Christie then I would do “Avenues and Alleyways” in the style of Billy Joel. It would be great!

If you had a warning label, what would yours say?

WARNING – Explicit language, Invite onto your broadcast at your own risk!

What is the one question you wished I would have asked you?

“What do you think of Marmite Jim?” Why? – To spread awareness across the pond….. There is a weak pun there if you know what marmite is.